Month: June 2020

Shopify Marketing Strategies for Increased SalesShopify Marketing Strategies for Increased Sales

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective – if not even more so – when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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How to Optimize Your Site for More LeadsHow to Optimize Your Site for More Leads

Your website is crucial to staying visible to potential customers looking for your business. If it’s not optimized,how do you expect them to find you? Your customers will most likely go to your competitors. It doesn’t have to be that way,though.

Learn how to optimize your website to get more leads and maintain your leverage over the competition. Lead generation in Hong Kong experts recommend the following:

1. Improve loading speed

The attention span of today’s search users has shortened. You only have a few seconds or so to get their attention. If your website doesn’t load fast,expect your visitors to leave and go to other websites. Pay attention to your website’s loading speed and fix errors that affect its overall performance. The faster your website loads,the more customers will stay on your site and transact with your business.

2. Write content for the audience

Visitors go to your website to find information. If they don’t see the information they need,you’ll lose them to the competition. Part of Google’s best practices is to build for the user,and this includes writing content that caters to the audience’s intent and needs. Update your content every once in a while. Use relevant target keywords for your pages. Doing these help in improving your website’s rankings while driving more leads to your business.

3. Add lead magnets

One way to ramp up your leads is by having content offers or lead magnets on the site. A lead magnet allows you to get the contact information of customers in exchange for a download – an ebook,a product guide,or a white paper. This allows you to provide immediate value to your customers.

Optimize your site for lead generation,and you’ll soon find your business getting more customers. Start with the tips above and see how your website can get more business later on.

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