There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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A simple Google search for Californian water contamination reveals the tip of the iceberg.

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• California has many, many water quality challenges. Local challenges are many. They are caused by both human actions and naturally occurring processes. Some contaminants come from past activities, such as mercury from mining, but many sources of pollution are ongoing. Additional pollutants continue to be identified.
• Small communities face chronic water quality problems. Almost 400 small rural water systems and schools can`t even provide safe drinking water. In some areas, nitrate—produced by nitrogen fertilizers and manure—has polluted local groundwater basins. Chemicals such as arsenic and chromium-6 are also a challenge. Treatment to remove contaminants is costly for small systems that do not benefit from economies of scale. Solutions for at-risk communities statewide would require additional expenditures of $30–$160 million annually -and this may grow as requirements are tightened.
• Salt buildup is a major water quality concern for cities and farms. It`s one of our most common pollutants. Salt occurs naturally in some soils but it`s also found in fertilizers, animal waste, and urban wastewater.
• Water quality has declined with the extended drought. River flows and reservoir releases help maintain water quality for aquatic species. During the present drought, low flows and extended heat have raised water temperatures and caused lower oxygen levels in rivers and streams. At Alkaway we have always understood that it`s the little guys who are at most risk. They don`t have the money to instal costly water purification systems, so they do the best they can, buying an off-the-shelf water filter that -especially in rural situations, only filters things they don`t need filtered – like chlorine and lead. A well or rainwater home has special requirements and here at AlkaWay we configure our water filter systems for just this need. Here at home we rely on both well water and rain water. We use a combination of high level sediment filter to catch the high sediment levels in the rainwater that feeds the kitchen, then our UltraStream to remove all the other contaminants that land on our roof, blown in from polluted, sprayed farmland. In this way the integrity of the UltraStream is preserved, giving high performance over a long time. Sediment is easily trapped prior to the UltraStream in a recyclable ceramic filter. This saves money on filter replacement while maintaining the very high level of filtration given to the UltraStream owner. If you don`t want to wait for the government to send you a water filter but understand you can`t get an off-the-shelf solution… Check us out. Talk to Leon in USA Talk to Angela in Canada Talk to Callum in UK Talk to JJ in Singapore and Malaysia Talk to Michael in Australia Talk to Leon in NZ