There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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Your website is crucial to staying visible to potential customers looking for your business. If it’s not optimized,how do you expect them to find you? Your customers will most likely go to your competitors. It doesn’t have to be that way,though.

Learn how to optimize your website to get more leads and maintain your leverage over the competition. Lead generation in Hong Kong experts recommend the following:

1. Improve loading speed

The attention span of today’s search users has shortened. You only have a few seconds or so to get their attention. If your website doesn’t load fast,expect your visitors to leave and go to other websites. Pay attention to your website’s loading speed and fix errors that affect its overall performance. The faster your website loads,the more customers will stay on your site and transact with your business.

2. Write content for the audience

Visitors go to your website to find information. If they don’t see the information they need,you’ll lose them to the competition. Part of Google’s best practices is to build for the user,and this includes writing content that caters to the audience’s intent and needs. Update your content every once in a while. Use relevant target keywords for your pages. Doing these help in improving your website’s rankings while driving more leads to your business.

3. Add lead magnets

One way to ramp up your leads is by having content offers or lead magnets on the site. A lead magnet allows you to get the contact information of customers in exchange for a download – an ebook,a product guide,or a white paper. This allows you to provide immediate value to your customers.

Optimize your site for lead generation,and you’ll soon find your business getting more customers. Start with the tips above and see how your website can get more business later on.

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It can be tough and tedious to track your finances. You can prevent future financial situations by keeping track of everything that happens in your finances. With new ways to do business such as through internet banking it can make the process much easier,but you still need to be aware of where exactly your money is going.

If a stock is earning good money,just let it be for a period. You can certainly take a second look at stocks that aren’t doing as well in the meantime.

Stop loyal purchasing of certain brands unless there are coupons for them. If you have found no difference in quality or performance between two different brand name items,go with this other product.

Keep a small envelope in your person. Use it to preserve any receipts and business cards. You might need them to compare against your credit card’s monthly statements in case a double charged.

Avoid fees whenever possible when investing. Brokers that deal with long term will charge money for using their services. The fees they charge play a big role in your total returns. Avoid using brokers who charge large commissions and don’t invest in funds that come with excessive maintenance fees.

If you have a spouse who has a better credit record than you,the partner who has the strongest credit should be the one to apply for a loan. If you are suffering from a bad credit rating,you can build it back up by paying off credits each month. Once you have both improved your credit scores,you can both apply for loans and share your debt more evenly.

A lot of credit card companies give rewards or free air fare. Your frequent flier miles will constantly increase and are redeemable at thousands of hotels for room discounts or freebies.

Your automobile is on the list of the largest expenditures you have to make during your life. You can also look for a vehicle online on dealership websites.

You can find coupons online that might not be available in stores or newspapers.
If someone is always finding extra dollars in their pockets,use them in some fun ways to increase your income. Use those dollar bills and buy lottery tickets that can possibly win you the jackpot.

Tracking how you spend your money helps you to avoid overdrafts or other fees from the bank. You’ll feel better when you’re in control,and the bank is not.