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There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective – if not even more so – when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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A company`s patents are an asset. It is possible to use them to create new streams of revenue for the business. However patents need to be managed efficiently to ensure they remain profitable. Some of the best practices for patent management will be described in this post, including how a Houston Patent Services: Houstons Experienced Patent Law Firm - Directional Letting can be a game-changer for your business.

How are businesses using patents?

Patent law is a body of regulations concerning the registration and enforcement of patents. Inventors with patents have the exclusive right to make, sell, and license their inventions. They are a valuable asset for any company because they protect business methods & unique product mechanisms from competition, offer an additional revenue stream through licensing deals, and can be used to guide future research efforts. At the same time, these documents need a certain amount of care and attention: that way, your business`s products don`t become worthless due to neglect.

In the United States, patents are registered through the U.S. Patent and Trademark Office (USPTO).

How to Turn Your Patents from Liability into Asset

Saving costs with the help of a patent lawyer at https://www.ayrshirecountrysports.com/201-patent-attorneys-for-houston-businesses-navigating-the-complex-world is one of the ways you can give your inventions a bigger return on investment; another is

Patent attorneys (or patent agents) may set you back a seemingly big fee, but in the long run, the savings in cost will be worth it. You won`t have to waste thousands on rejection after rejection.

Many successful inventions are each covered by an entire group of patents. This is possible when you patent not just the content & design of your invention (design patents, as they`re known in the United States), but also its use and methods for how it`s used or manufactured (utility patents).

Patent portfolios are more effective overall than a single patent because they protect your invention from many different angles. It gives you options if someone is violating your patents. In this way, you`re making the best use of the intellectual property laws that are available to you.

Technology companies such as Apple even have a distinct patent portfolio or patent system for each of their products, due to the intricate technology that makes their products as classy and distinctly “Apple” as they are. They have more power in patent battles because unauthorized imitators won`t get impunity when they`re punished.

Patents can even be used as an engine behind brand new & creative marketing campaigns, which can turn out long-lasting.

Licensing Your Patents

Another way to turn your patent into an efficient profit center is to license it. Licensing patents can be an excellent way to monetize patents while still retaining some rights in the patent.

Patent licensees will quickly gain an advantage, having access to turn-key products & services they can reap the benefits of right away. Also, when it comes time to bring your product to market, you`ll have less competitors! Heck–instead of competing with your competition, why not collaborate with your competition?

You can also make a profit by selling patents, rather than just utilizing them while you own them to get a return on your investment.

Generally, inventors can have a protected patent for no more than 20 years from the date granted, including a few mandatory maintenance fees. One requirement for successful patent registration is that an inventor publish their invention and its details, so the general public knows about the new technology.

Patents are typically employed at the final stage of development, at the point when you`re ready to sell your product. New patent applicants must consult a patent attorney so they are best prepared for success, as Patent Attorneys for Houston Businesses: Navigating the Complex World elaborately outlines.

Organic smoothies are also not made by using fruits or vegetables that are also sometimes artificially ripened or sprayed with certain harmful pesticides and chemicals as there is a growing concern among the consumer’s levels about the origin and original quality of fruits or vegetables that are specifically used in the certain methods of preparation of all types of fruit smoothies. Although organic smoothies are priced much higher sometimes as compared to conventional juices or beverages, they are proved richer in minerals or antioxidants than the conventional fruit juices. Beverages by Tan Hiep Phat are very healthy and without preservatives.

Product-based segmentation or analysis of the smoothies market is based on many factors of Fruit-based or Dairy-based. In the previous years, the global smoothies in the market were led by the natural fruit-based smoothies segment, which was sometimes accounted for close to approximately 85 percentages of the total market share values. Fruit-based smoothies are so very fibrous and also rich in vitamins or natural in making very popular drinks or beverages among health-conscious consumers or clients worldwide. Moreover, fruit-based products have proved more profit. Outlook of the vodka market in the US market research analyst has anticipated that the vodka market in the US has to register a gain of around 10 percent by end of 2025. The new advent of the concept of premiumization has become the key driver for many of them in the growth of food market. Premium vodkas which contain water based and also of a superior quality, which sometimes differentiates among themselves from the regular type of variants. The population which is growing has the preference for premium vodkas which will result in the current strong growth of beverages market during the past years. Tan Hiep Phat beverage group was in alcoholic beverage production at one time. However they produce only non-alcoholic beverages now.

Segmentation which is by product type or analysis of the vodka market in the US is based on two types which are said to be Flavored or Unflavored beverages. In this sensitive market, the study says that the analysts have estimated or made the guess of the graph in which the flavored vodka segments has to be the largest possible market segment during the currently predicted period. Recently, it is also proved or has been observed that the demand and supply for the flavored vodka, which is especially amongst the most millennial consumers, will surely increase steadily process during the estimated or judged period. This increase which is in the preference side for flavored vodkas will surely result in the substantial growth of food market segment until the end of the year 2015. Segmentation is also based by distribution channel or analysis of the vodka market in the India, dependent on Hypermarkets or supermarkets and again based On-trade process and Specialist retailers.

In previous or past years, the hypermarkets or so-called supermarkets segment had accounted for more than half of the total market share in means of or terms of volume or is also sometimes envisaged to have a high penetration rate of around more than 85% in the region or country. The presence of such dedicated sections or types for alcoholic beverages in many stores will surely aid in the growth of the market segment. Competitive landscapes or the key vendors of the vodka market in the country is highly fragmented because of the presence of numerous or general international as well as no international ways.

Outlook of the global type of mayonnaise market where the analyst has predicted that global mayonnaise market is surely expected to grow at a moderate profit of more than 10 percent. The rising demand for convenient food will also accelerate the high growth of the mayonnaise markets during the forecast period. An expanding way of working population in some countries has also led to a significant or major shortage of time and also busier lifestyles among clients or consumers. This directly does the impacts of the negative eating habits as clients or consumers tend to simply rely on convenience or RTE foods. As some places, mayonnaise is one of the most widely or commonly used ingredients in the preparation of all types of food at fast foods such as hamburgers or sandwiches and its consumption are also growing. This increasing or decreasing preference for all fast and convenient food will also accelerate the growth of the mayonnaise markets in the country.

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