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Construction will begin later this spring in Vernon Hills near corporate housing on what officials are calling a $13.5 million kindergarten center in the Chicagoland suburb. District 73 unanimously approved the project,but it didn’t get approval without its fair share of detractors and complaints. The Vernon Hills Planning and Zoning Commission actually recommended a denial of the project,but village board members overruled the commission and have decided to move forward with the massive project.

 

Built near short term rentals on the Vernon Hills Park District Sullivan Center,the project is set to be completed by Fall 2020 with construction starting in as little as a month from now,according to District 73 Board President Sonali Patil.

 

“We’re really glad it passed,” Patil told a reporter after the approval meeting. “Even with the closures due to the cold last week,we still worked extremely hard to coordinate with the village and park district to get everybody on the same page. Thankfully,it all lined up and we can get started.”

The next steps,according to Patil,are to immediately begin getting bids from construction firms in the area. The firm that lands the project will be excited to get the business due to the project being so valuable – a whopping $13.5 million.

 

The issue of money has actually been settled already in Vernon as District 73 already voted in January to sell the $13.5 million in bonds to fund the new kindergarten center near corporate housing.

 

Vernon Hills Mayor Roger Byrne himself actually felt compelled to post to Facebook ahead of the vote to assure his constituents that he supported the project and that he was confident that it would pass. Calling himself “grandpa” in the post,Byrne told voters that he supported the project and couldn’t think of a single person on the village board that opposed it.

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.

Here’s how to keep quality leads and convert them:

Position Your Brand as an Authority

You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.

Provide Content that Converts

You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.

Set up a Retargeting Campaign

Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.

It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.

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